The Los Angeles based eyewear brand Crap Eyewear shows us what it feels like to be cruising around the street of one of the sunniest cities in the world.
Whilst hitting up such landmarks like the original In N Out Burger and Echo Park, the short film really encapsulates what it means to live and breath L.A in this day and age.
Featuring both Men and Women styles, the pieces emit a unisex vibe that could be easily mixed and matched to ones liking.
The campaign was shot by photographer Quang Lee, while the visuals were brought to life by Cameron Holland. Starring Ella Mai Weisskamp and Jake Sutter.
Take a peek at the campaign bellow. The collection is available in stores now!
Pure Indigo 