For this months collection of I Love Ugly, the New Zealand brand tapped the likes of photographer Trashhand to help exhibit their summer offerings.
They take to the streets of Sweden, not limiting themselves to the stunning underground transportation tunnels and the obscure backdrops of the gamla stan neighbourhood.
The beautifully tailored garments blend effortlessly with the with the chosen landmarks, while providing substantial street style inspiration along the way, promting us to want to purchase every piece.
We also wish every metro station processed this amount of flare but one can only dream. Take a peak at additional examplesTrashhands exquisitly dark imagery on his Instagram here, and check out the editorial below for some summer inspiration.
Pure Indigo 